AI Visibility Report

AI Visibility Report · Jun 1, 2026

Loom

https://loom.com

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52
/100 · AI visibility
Claude GPT-4o Gemini

Who AI names instead of you

When buyers ask AI about async video tools, these names come back:

Vidyard
81%
Loom
52% ← you
Descript
44%
Zoom Clips
18%
✦ Your top move High impact S effort effort

Add side-by-side async video comparison pages

Why: Buyers comparing async video tools find Vidyard more often than Loom.

Here's the fix: Publish a 'Loom vs Vidyard' comparison page targeting evaluative buyer queries.

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How AI visibility works

AI assistants cite pages that answer buyer questions directly, by name, and in the right format. Five things make a page "quotable":

  • Answer-first structure — put the direct answer in the first sentence, not three paragraphs in.
  • Question-shaped headings — "What does [Brand] do?" works; "Our approach" doesn't.
  • Named category — state the product category explicitly. Generic descriptions leave models guessing.
  • Comparison tables — structured side-by-side tables are cited far more often than prose for "X vs Y" queries.
  • Buyer-stage content — awareness, evaluation, comparison, and implementation pages each serve a different buyer question.

What a fix looks like

Add side-by-side async video comparison pages

Example

Buyers who search "{brand} vs [competitor]" are in high-intent evaluation mode. A dedicated comparison page — naming the competitor, citing concrete differences, and leading with your strongest advantage — is the single highest-impact page for AI citation in competitive queries.

# Loom vs [Competitor] — Side-by-Side

> **TL;DR:** Loom is the better fit if you need [key advantage]. [Competitor] wins on [their strength]. Here's the full picture.

| | **Loom** | **[Competitor]** |
|---|---|---|
| Best for | [ICP description] | [Their ICP] |
| Key strength | [Your differentiator] | [Their differentiator] |
| Pricing | [Your pricing model] | [Their pricing] |
| Setup time | [Your onboarding] | [Their onboarding] |

## Where Loom wins
[One paragraph on your strongest advantage with a concrete example.]

## Where [Competitor] wins
[Be honest about one area where they genuinely excel — this builds trust.]

## Who should choose Loom
Loom is the right fit when you [specific use-case trigger].

## Who should choose [Competitor]
[Competitor] is the better choice when you [their use-case trigger].

---
*[Example — replace all bracketed values with your specifics.]*

Create 'Loom vs Vidyard' content targeting buyer comparison queries

Example

Buyers who search "{brand} vs [competitor]" are in high-intent evaluation mode. A dedicated comparison page — naming the competitor, citing concrete differences, and leading with your strongest advantage — is the single highest-impact page for AI citation in competitive queries.

# Loom vs [Competitor] — Side-by-Side

> **TL;DR:** Loom is the better fit if you need [key advantage]. [Competitor] wins on [their strength]. Here's the full picture.

| | **Loom** | **[Competitor]** |
|---|---|---|
| Best for | [ICP description] | [Their ICP] |
| Key strength | [Your differentiator] | [Their differentiator] |
| Pricing | [Your pricing model] | [Their pricing] |
| Setup time | [Your onboarding] | [Their onboarding] |

## Where Loom wins
[One paragraph on your strongest advantage with a concrete example.]

## Where [Competitor] wins
[Be honest about one area where they genuinely excel — this builds trust.]

## Who should choose Loom
Loom is the right fit when you [specific use-case trigger].

## Who should choose [Competitor]
[Competitor] is the better choice when you [their use-case trigger].

---
*[Example — replace all bracketed values with your specifics.]*

Now write your fix and score it

Paste your draft into the Workbench — we'll score how citable it is before you publish.

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